UAlbany Partners with State Task Force to Promote Organ and Tissue
Contact: Heidi Weber (518) 437-4993
ALBANY, N.Y. (April 5, 2002)-University at Albany students enrolled
in a new course, Communication Campaign Practicum, are learning
firsthand to create and carry out a public information campaign - and
their work may save lives. The goal of the course is to execute a public
relations and marketing campaign that increases organ and tissue donation
among college-age students. In addition, the efforts of this "pilot
class" will be reviewed by the New York State Task Force for Organ and
Tissue Donation as a possible blueprint for other SUNY campuses to follow.
The students' public information campaign will correspond with National
Organ and Tissue Donor Awareness Week which will take place April 21
- 27. The week will begin with a kickoff press conference on Monday,
April 22, with New York State Health Commissioner Dr. Antonia Novello
and UAlbany President Karen R. Hitchcock. Additional activities will
include a UAlbany men's basketball game, informational "tabling" sessions
with a raffle, music and giveaways, as well as other events.
Currently, more than 80,000 people are on transplant waiting lists.
Sixteen people die each day in the United States waiting for a life-saving
organ. Each year, 15,000 people are treated with needed eye, tissue
and bone donations for blindness, tumors, burns, cancer and many other
life-threatening diseases and injuries.
For more information, visit http://www.albany.edu/~sl713/ualbanyorgandonor.html.
Established in 1844 and designated a center of the State
University of New York in 1962, the University at Albany's broad mission
of excellence in undergraduate and graduate education, research and
public service engages 17,000 diverse students in eight degree-granting
schools and colleges. For more information about this nationally ranked
University, visit http://www.albany.edu.
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