UAlbany Advertising Campaign Highlights Extraordinary Research and Teaching

Contact: Heidi Weber (518) 437-4993

The University at Albany has launched a new advertising campaign showcasing its strengths in research and teaching. Currently underway, the television and print campaign highlights faculty members and their involvement in UAlbany's exceptional academic programs. The print ads are appearing in such publications as The New York Times, Time and U.S. News and World Report. An accompanying television spot is running during the Giants pre-season games and two television shows, "GameDay New York" and "Giants GamePlan."

Each of the ads features a different faculty member and their unique contributions to UAlbany and carries the tagline - "Extraordinary Research. Extraordinary Teaching." Featured UAlbany faculty include: William Kennedy, Pulitzer Prize winning novelist and founder of The New York State Writers Institute; Alain Kaloyeros, executive director of the Institute for Materials and founding dean of the School of Nanosciences; Judith Langer, director of the National Research Center on English Learning & Achievement and professor of Education; Edna Acosta-Belen, professor of Women's Studies and director of the Center for Latin American & Caribbean Studies and James Jaccard, distinguished professor of psychology and researcher of adolescent development.

According to Catherine Herman, UAlbany's associate vice president for Media Relations & Marketing, "This campaign showcases the University's exceptional academic programs and important research and the fact that much of what happens here positively impacts our students - and the world around us."

Based on the print ads and directed by Hudson Film Works, the University also developed a 30-second television spot. The spot appeared during a select broadcast of the America East Athletic Conference Game and is airing during the Giant's television shows. UAlbany is the summer home of the New York Giants.

The print campaign was produced by Albany, N.Y.-based Oberlander Design, a marketing communications firm specializing in print and digital design.

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October 22, 2001


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