UAlbany Advertising Campaign Highlights Extraordinary Research and
Contact: Heidi Weber (518) 437-4993
The University at Albany has launched a new advertising campaign showcasing
its strengths in research and teaching. Currently underway, the television
and print campaign highlights faculty members and their involvement
in UAlbany's exceptional academic programs. The print ads are appearing
in such publications as The New York Times, Time and U.S.
News and World Report. An accompanying television spot is running
during the Giants pre-season games and two television shows, "GameDay
New York" and "Giants GamePlan."
Each of the ads features a different faculty member and their unique
contributions to UAlbany and carries the tagline - "Extraordinary Research.
Extraordinary Teaching." Featured UAlbany faculty include: William Kennedy,
Pulitzer Prize winning novelist and founder of The New York State Writers
Institute; Alain Kaloyeros, executive director of the Institute for
Materials and founding dean of the School of Nanosciences; Judith Langer,
director of the National Research Center on English Learning & Achievement
and professor of Education; Edna Acosta-Belen, professor of Women's
Studies and director of the Center for Latin American & Caribbean Studies
and James Jaccard, distinguished professor of psychology and researcher
of adolescent development.
According to Catherine Herman, UAlbany's associate vice president
for Media Relations & Marketing, "This campaign showcases the University's
exceptional academic programs and important research and the fact that
much of what happens here positively impacts our students - and the
world around us."
Based on the print ads and directed by Hudson Film Works, the University
also developed a 30-second television spot. The spot appeared during
a select broadcast of the America East Athletic Conference Game and
is airing during the Giant's television shows. UAlbany is the summer
home of the New York Giants.
The print campaign was produced by Albany, N.Y.-based Oberlander Design,
a marketing communications firm specializing in print and digital design.
For more University at Albany information, visit our World Wide Web
site at http://www.albany.edu.
October 22, 2001
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