Universty at Albany

Campus Update

UAlbany Unveils "The World Within Reach"
New branding initiative highlights the University's unique qualities

Contact(s):  Catherine Herman (518) 956-8150, (mediarelations@uamail.albany.edu)

Students Help Celebrate the University's First-Ever Brand Launch
UAlbany students celebrate the launch of the University's first-ever branding campaign. (Photo by Mark Schmidt)
ALBANY, N.Y. (April 14, 2008) -- Today, the University at Albany launched its first-ever branding initiative with the theme, "The World Within Reach." It showcases the University's distinctive qualities as a leading public research university that offers students a strong foundation for success and a broad world view.

Today's announcement is the culmination of a year-long initiative which began last spring, when the University set out to examine how UAlbany was perceived both by the campus community and the public. The University partnered with the higher education marketing firm Stamats, assembled a core marketing team, and sought the input of faculty, students, staff, alumni, prospective students, high school guidance counselors, and community and business leaders to conduct a comprehensive analysis of its identity.

The mission was to build a strong and consistent reputation based upon attributes that the University could demonstrate and stand behind. The goal is to better position the University in attracting and recruiting top students, first-tier faculty and administrative staff, and the necessary resources to sustain UAlbany's tradition of excellence.

Distinguised alumni, faculty and students shared their experiences at the University's brand launch.
Distinguished alumni, faculty and students share their experiences at the University's brand launch. (Photo by Pat Rotondo)
"In all our work, we noticed a recurring theme -- UAlbany as a place of opportunity and success," said Interim President George M. Philip. "Today, we unveil a campaign that captures and highlights the notable strengths that make UAlbany great and distinctive."

"The World Within Reach" theme will appear in University publications, on the University Web site, and in other broadcast and outreach materials created by the University. UAlbany also unveiled today a new advertising campaign that will initially appear in the Capital Region, including the Albany-Rensselaer Train Station and Albany International Airport.

"The World Within Reach" initiative highlights the University's core strengths, which include:

"UAlbany has played an important role in my life as a professional and as a person, helping me attain a position where I could be of greater benefit to my community," said David Brown, '05, President and CEO of the Capital District YMCA.

"UAlbany has been at the forefront in developing research partnerships across the globe," said Sanjay Goel, Associate Professor in the School of Business and Director of Research at the Center for Information Forensics and Assurance. "Through UAlbany, professors like me have made contacts with top international researchers, leading to mutual engagement on critical issues and creating the potential for increased networking and cooperative efforts."

"I have received a great education with excellent faculty, made wonderful connections, and have had countless experiences that I will never forget," said Elizabeth Gray, '08, of Ithaca, N.Y.

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