Ioannis Kareklas

Focuses on advertising effectiveness, public policy issues related to socially-beneficial behaviors, and sensory perception

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Contact the Office of Media Relations at (518) 956-8150

Ioannis Kareklas

Assistant Professor
School of Business
Department: Marketing

Advertising effectiveness; public policy issues related to socially-beneficial behaviors; sensory perception; public health; organic consumption

Campus phone: (518) 956-8373
Campus email:


Ioannis Kareklas is Assistant Professor of Marketing at the University at Albany's School of Business. His research focuses on advertising effectiveness, public policy issues related to socially-beneficial behaviors, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research.

His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, and Journal of Marketing Communications. Several leading news outlets report on his research, including: The New York Times, Los Angeles Times, The Washington Post, The Huffington Post, New York Magazine, Slate, and National Public Radio & CBS affiliate stations.

He published his first book titled "Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion" in January 2017.        

He completed his doctoral studies in Business Administration with a concentration in Marketing at the University of Connecticut in 2010.