Summer Sessions Postcard a Hit
by Tavonna Goodman
UAlbany’s Office of Summer Sessions is getting
the message out to prospective summer session
students with improved and redesigned postcards.
The office is the first in the region to use
Customized Market Mail, a new service offered
by Brigar Mailing Services. Customized Market
Mail allows advertisers to create postcards of
various shapes and designs to be mailed in bulk.
Lianne Fenn, director of mail services, and Ms.
Shawn Sorce of Brigar helped to produce the postcards.
Albany district post office representative Diane
Horton provided post office specifications. Director
of Summer Sessions Michele Lasak and assistant
to the director Joanne Razzano designed the postcards.
Summer Sessions mailed more than 12,000 postcards
to prospective summer school students in the region.
Razzano said, “I tracked the hits to the Web
site which was printed on the postcard, and found
that there were 594 hits to that site during the
month of January 2004. On first glance that seemed
rather low, but after figuring that it was a five
percent response rate (when the average is two
percent for most mailings), I decided we did pretty
well, especially since we did not have any special
handout or giveaway to use as a response mechanism.”