Contact the Office of Media Relations at (518) 956-8150
School of Business
Marketing; advertising; consumer behavior; international business; retailing
Campus phone: (518) 956-8373
Campus email: email@example.com
Dr. Putrevu has published widely in the areas of consumer behavior, advertising, retailing, and international marketing. His current research explores consumer response to advertising/IMC, cross-cultural differences, effectiveness of retail and marketing strategies, gender differences in information processing, and the impact of corporate social responsibility on consumer patronage/loyalty.
He also serves on the editorial boards of the Journal of Advertising, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Consumer Behavior, and Academy of Marketing Science Review.
Putrevu obtained his doctorate in marketing from the University at Buffalo. He has been at UAlbany since fall 2005 and has taught full-time at universities in the U.S., Canada, Australia, France, and India.