Sanjay Putrevu

Examines the how, where, when and why we buy and sell

The World Within Reach
Contact the Office of Media Relations at (518) 956-8150

Sanjay Putrevu

School of Business
Department: Marketing

Marketing; advertising; consumer behavior; international business; retailing

Campus phone: (518) 956-8373
Campus email:


Dr. Putrevu has published widely in the areas of consumer behavior, advertising, retailing, and international marketing. His current research explores consumer response to advertising/IMC, cross-cultural differences, effectiveness of retail and marketing strategies, gender differences in information processing, and the impact of corporate social responsibility on consumer patronage/loyalty.

He also serves on the editorial boards of the Journal of Advertising, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Consumer Behavior, and Academy of Marketing Science Review.

Putrevu obtained his doctorate in marketing from the University at Buffalo. He has been at UAlbany since fall 2005 and has taught full-time at universities in the U.S., Canada, Australia, France, and India.



Click to Close