Contact the Office of Media Relations at (518) 956-8150
School of Business
Marketing; advertising; consumer behavior; international business; retailing. Dr. Petruvu has expertise on the factors influencing consumers in each unique season and year, including each year's holiday shopping season.
Campus phone: (518) 442-4922
Campus email: email@example.com
Sanjay Putrevu obtained his doctorate in marketing from the University at Buffalo. He has been at UAlbany since fall 2005 and has taught full-time at universities in the U.S., Canada, Australia, France, and India. He has published widely in the areas of consumer behavior, advertising, retailing, and international marketing. His current research explores consumer response to advertising/IMC, cross-cultural differences, effectiveness of retail and marketing strategies, gender differences in information processing, and the impact of corporate social responsibility on consumer patronage/loyalty. He also serves on the editorial boards of the Journal of Advertising, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Consumer Behavior, and Academy of Marketing Science Review.