William D. Danko, Ph.D., is associate professor and chair of marketing at the University at
Albany, State University of New York. His publications have appeared in the Journal of
Consumer Research, Journal of Business Research, Journal of Advertising Research, and
other leading journals. In 1973, Dr. Danko assisted Thomas J. Stanley with his first study
of the affluent. Since then, he has collaborated with Dr. Stanley on numerous academic
and consulting studies. Dr. Danko lives in Niskayuna, New York.