Strategic Change

Network Appliance is a manufacturer of network attached storage devices. The founders created a low-cost medium functionality solution that their then-bosses wouldn’t support (it didn’t meet what they perceived to be the customer’s most important needs). Several years (and several thousand percent) later, NTAP has the lion’s share of the NASD market which is growing explosively.
Polycom makes videoconferencing equipment. Its managers were originally from a maker of high-end videoconferencing equipment who was not convinced they had a better mousetrap that would meet the needs of their customers. Polycom was founded with a low cost, medium functionality solution, and several product generations later ...
Thermo Electron Corporation
"New Study From CSC Identifies Six ‘Disruptive’ Technology Areas That Will Make or Break Companies" (May 6, 2002)

Misc.

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