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Enrollment Malpractices in Chinese Private Colleges (Entry by Yingxia Cao) PROPHE Summary:
Many of China's 1,200 registered private colleges compete for student
enrollment, which is their major, often sole, source of income. According
to reports cited by China Daily, college leaders use many tricks , including
shortening the real names of the school (omitting words like "special"
and "vocational" to make them sound more like regular public
colleges), hiding the fact that they cannot grant diplomas as regular
public schools do, and fabricating authorized enrollment quotas. Such
unlawful and unethical practices degrade private higher education's reputation
in the short and the long run. A related concern is how to maintain the
balance between institutional autonomy and government controls in the
Chinese private sector.
For the full story see China Daily, "Enrolment gimmicks come
bottom of class", August 7, 2004. Available online at http://www.chinadaily.com.cn/english/doc/2004-08/07/content_362973.htm.
PROPHE Observation:
Enrollment malpractices in China illustrate the desperation of many
tuition-driven institutions worldwide to attract students to ensure healthy
revenue when facing fierce competition with other private or public institutions.
The Chinese case suggests that tuition-driven institutions can play a
vital role of demand-absorbing at the onset and early development stage,
but that much private survival then may depend on special niches or improved
quality. The development of Chinese private higher education fits the
evolutional pattern that private higher education may come to a stage
of stability or even retrenchment, after a period of easy expansion, because
of unequal government treatment or poor education status.
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