Career Services
 
What Can I Do With A Major In...
Marketing

* Skills and Abilities - What are the skills and abilities needed for careers in Marketing

* Potential Career Paths - a list of possible career path and links to potential employers

* For More Information - Additional links for information about careers as well as books available in the Career Services Library

* Return to Business Administration and choose another concentration

* Return and choose another major


 
Skills and Abilities
  • Ability to influence and persuade
  • Problem solving
  • Management
  • Negotiation
  • Supervisory skills
  • Quantitative skills
  • Adaptability and flexibility
  • Oral and written communication skills
  • Teamwork
  • Interpersonal skills
  • Leadership
  • Creativity
  • Marketing skills
  • Planning ability
  • Research and analysis
Potential Career Paths
Career Area
Employment Settings
Sample Employers & Internship Sites
MARKETING
Promotions Media
Publishing companies		 Clear Channel Radio

Whitston Publishing Company, Inc.

MTV
Market Research Market research firms Fact Finders
Management Various employers Enterprise Rent-a-Car
Retail Department stores and other retail establishments Macy's

Lord & Taylor
Advertising & Public Relations Advertising agencies
Corporate ad depts.
PR firms		 Media Logic

Zenith Media

Sawchuk, Brown
Planning/Research Insurance agencies  
Brand/Product Management   Ford Motor Co.
Sales   Neon Inc .
Account Representative   Michael Page International
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For More Information
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Contact Us
Science Library G-50 Phone: 518-437-4900
Fax: 518-437-4906 Email: career@uamail.albany.edu