Concentration: Marketing

In the marketing concentration of UAlbany’s business administration major, delve into the mysteries of buyer behavior, consumer and business relationships, and the complex interrelationships comprising modern marketing strategy. Learn the tools businesses use to identify potential customers, introduce products to target markets, manage the products, channel, and promotion mix and continually assess and improve market performance.

The UAlbany marketing concentration provides a solid foundation for career success. We are proud of our long roster of UAlbany marketing concentration graduates who have earned positions in such leading firms as Primerica, May and Co., Macy's, Alside, Northwest Mutual, Olde Discount Corp., Phillip Morris, Sherwin-Williams, Standard Register, Pfizer, NPD, and Trans World Entertainment.

Broad Course Selections

Department courses cover such key areas as:

  • Marketing research
  • Integrated marketing communications
  • Business-to-business marketing
  • International marketing
  • Marketing management

Our bachelor’s in business administration marketing courses, help you identify potential marketing areas to pursue. Another option is the School of Business’s Combined Concentrations, which include dual concentrations in finance/marketing and marketing/management. These programs help you secure a diverse knowledge of business processes and the ability to use a multi-faceted approach in solving business challenges.

Next Steps

Now you are ready to take full advantage of an AASCB-accredited program in one of New York’s top business schools. Check out our Admissions section if you are ready to begin the application process.