All four winners of the 2008 American Marketing Association Student Scholarship are MBA students at the University at Albany.  The annual competition, sponsored by the New York Capital Region Chapter of the AMA, is open to Capital Region students. 

The plans are judged by a panel of local marketers who consider complexity, clarity, definition, creativity, and significance. Jennifer Brown and Oiza Garba, won the grand prize and a $2,500 scholarship by defining the “unique value proposition” for Jack’s Neighborhood Pizzeria.

First prize winner Scott DeMarco worked with TeamTexting.com, which provides e-mail and text messaging communications for sports teams. He received a $1,000 scholarship for his efforts.

In her marketing plan for SuperPower, Cathie Wright advised the superconductor technology company to differentiate themselves from the competition by focusing on an integrated marketing communication plan and branding. She was awarded the second prize scholarship of $500.

Brown, Garba and Wright were advised by Associate Professor Paul Schurr, while Scott Davidson advised Scott DeMarco.

UAlbany students Scott DeMarco, Oiza Garba, Jennifer Brown and Cathie Wright.

Associate Professor Paul Schurr with Student Marketers of the Year Oiza Garba, Jennifer Brown and AMA Vice President of Collegiate Relations Delcy Fox.

Photos by Joan Heffler