Charles M. Schaninger
| Position: | Professor | |
| Education: | Ph.D., University of Rochester, 1975 |
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| Email: | c.schaninger@albany.edu | |
| CV: | CV Click here | |
| Academic Subfields: | Consumer Behavior, Marketing Strategy | |
| Applied Interests: | Market Segmentation, Survey Research |
| Research & Publications: | Sociological Influences on Consumption, Sex Roles and Family Decision Processes, Wife's Occupational Status and Consumption Dual Spousal Work Involvement: An Alternative Method to Classify Households/Families Schaninger, Charles M. and Sanjay Putrevu (2006) Academy of Marketing Science Review, [Online] 2006 (08) Available: http://www.amsreview.org/articles/schaninger08-2000.pdf, 1-21.Creating Cluster-Specific Purchase Profiles from Point-of-Sale Scanner Data and Geodemographic Clusters: Improving Category Management at a Major U.S. Grocery Chain, Duchessi, Peter J., Charles M. Schaninger, and Thomas W. Nowak (2004) at Journal of Consumer Behaviour, 4 (December), 97-117. Attitudinal And Consumption Differences Among Traditional and Nontraditional Childless Couple Households Lee, Dong H. and Charles M. Schaninger (2003), Journal of Consumer Behaviour, 2 (March), 248-268. A New Look At Full Nest Households Schaninger, Charles M. and Dong H. Lee (2002), Psychology and Marketing, 19 (January), 25-58. See recent selected publications here |
| Courses: | BMKT 351 : Buyer Behavior |
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