An Examination of Consumer Responses toward Attribute- and Goal-Framed Messages, Putrevu, Sanjay (2010), Journal of Advertising (forthcoming).
A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender, Richard, Marie-Odile, Jean-Charles Chebat, Zhiyong Yang, and Sanjay Putrevu (2010), Journal of Business Research (forthcoming).
Informational and Transformational Responses to Celebrity Endorsements, Lord, Kenneth R. and Sanjay Putrevu (2009), Journal of Current Issues and Research in Advertising, Volume 31, Number 1, 1-13 (Lead Article).
Consumers’ Environmental Concerns and Behaviors in the Lodging Industry: A Comparison between Greece and the USA, Choi, Gunae, H.G. Parsa, Marianna Segala, and Sanjay Putrevu (2009), Journal of Quality Assurance in Hospitality and Tourism, Volume 10, Number 2, 93-112.
Consumer Responses toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition, and Gender, Putrevu, Sanjay (2008), Journal of Advertising, Volume 37, Number 2, 57-69. Featured in the Economist and on Economist.com.
Cross-Cultural Influences on Cross-Border Vacationing, Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng (2008), Journal of Business Research, Volume 61, Number 3, 183-190 (Lead Article).
Dual Spousal Work Involvement: An Alternative Method to Classify Households/Families, Schaninger, Charles M. and Sanjay Putrevu (2006), Academy of Marketing Science Review [Online] 2006 (8) Available: http://www.amsreview.org/articles/schaninger08-2006.pdf
The Effects of Counterfeiting on Consumer Search, Gentry, James W., Sanjay Putrevu, and Clifford J. Shultz II (2006), Journal of Consumer Behavior, Volume 5, Number 3, 245-256.
Exploring the Dimensionality of the Need for Cognition Scale, Lord, Kenneth R. and Sanjay Putrevu (2006), Psychology & Marketing, Volume 23, Number 1, 11-34.
Cross-Border Restaurant Patronage: Cultural Determinants of Perception and Satisfaction, Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng (2005), International Journal of Hospitality & Tourism Administration, Volume 6, Number 4, 33-47.
Differences in Readers’ Response Towards Advertising versus Publicity, Putrevu, Sanjay (2005), Psychological Reports, Volume 96 (February), 207-212. Reprinted in A Cross Section of Psychological Research, Editor: Andrea K. Milinki, Pyczak Publishing, Second Edition, 2006, pp. 92-95.
Communicating with the Sexes: Male and Female Response Toward Print Advertisements, Putrevu, Sanjay (2004), Journal of Advertising, Volume 33, Number 3, 51-62.
The Cross-Border Consumer: Investigation of Motivators and Inhibitors in Dining Experiences, Lord, Kenneth R., Sanjay Putrevu, and H.G. Parsa (2004), Journal of Hospitality & Tourism Research, Volume 28, Number 2, 209-229.
Consumer Response to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender, Putrevu, Sanjay, Joni Tan, and Kenneth R. Lord (2004), Journal of Current Issues and Research in Advertising, Volume 26, Number 1, 9-24.
Sex Differences in Processing Advertisements, Putrevu, Sanjay (2004), Psychological Reports, Volume 94 (June), 814-818.
The Influence of Editorial Context on Consumer Response to Print Advertisements, Jun, Sunkyu, Sanjay Putrevu, Yongjin Hyun, and James W. Gentry (2003), Journal of Current Issues and Research in Advertising, Volume 25, Number 2, 1-11 (Lead Article).
A Model of the Antecedents and Consequents of Female Fashion Innovativeness, Muzinich, Natalie, Anthony Pecotich, and Sanjay Putrevu (2003), Journal of Retailing and Consumer Services, Volume 10, Number 5, 297-310.
Processing Internet Communications: A Motivation, Opportunity and Ability Framework, Putrevu, Sanjay and Kenneth R. Lord (2003), Journal of Current Issues and Research in Advertising, Volume 25, Number 1, 45-59.
Cross-Border Shopping Motivations and Segments: An Intercultural Analysis, Lord, Kenneth R., Sanjay Putrevu, Shi Yi Zheng, and Edip Deniz (2002), International Journal of Business and Economics, Volume 2, Number 1, 146-151.
Exploring the Origins and Information Processing Differences Between Men and Women: Implications for Advertisers, Putrevu, Sanjay (2001), Academy of Marketing Science Review [Online], 2001 (10), Available: http://www.amsreview.org/articles/putrevu10-2001.pdf Reprinted in the ICFAI Journal of Marketing Management, Volume 2, Number 1 (February, 2003), 47-66.
Search Dimensions, Patterns, and Segment Profiles of Grocery Shoppers, Putrevu, Sanjay and Kenneth R. Lord (2001), Journal of Retailing and Consumer Services, Volume 8, Number 3, 127-137.
Consumer Processing of Television Commercials: A Model and Preliminary Test, Lord, Kenneth R. and Sanjay Putrevu (1999), American Association of Behavioral and Social Sciences Journal, Volume 2 (Fall), 234-243.
Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats, Lord, Kenneth R. and Sanjay Putrevu (1998), Journal of Current Issues and Research in Advertising, Volume 20, Number 2, 1-18 (Lead Article).
Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness, Lord, Kenneth R. and Sanjay Putrevu (1998), Journal of Marketing Management, Volume 14, Number 6, 581-590.
A Model of Search Behavior with an Application to Grocery Shopping, Putrevu, Sanjay and Brian T. Ratchford (1997), Journal of Retailing, Volume 73, Number 4, 463-486. Awarded the third place in the 1999 Davidson Best Paper Awards for best contribution towards retail marketing theory.
Communication Strategies to Counter Deceptive Advertising, Lord, Kenneth R., Chung K. Kim, and Sanjay Putrevu (1997), Review of Business, Volume 18 (Spring) 24-29.
Comparative and Noncomparative Advertising: Attitudinal Effects Under Cognitive and Affective Involvement Conditions, Putrevu, Sanjay and Kenneth R. Lord (1994), Journal of Advertising, Volume 23, Number 2, 77-91.
Advertising and Publicity: An Information Processing Perspective, Lord, Kenneth R. and Sanjay Putrevu (1993), Journal of Economic Psychology, Volume 14 (March), 57-84.