Zheyin(Jane) Gu
| Position: | Assistant Professor |  |
| Education: | Ph.D. Marketing, New York University; B.A. Economics, Wuhan University, China | |
| Email: | zgu@uamail.albany.edu | |
| Faculty Web Page: | www.albany.edu/~zg128336 | |
| Academic Subfields: | Empirical IO Modeling, Game Theory | |
| Research & Publications: | Competitive Marketing Strategies, Consumer Bounded-rationality, Consumer Social Networks. Gu, Z. Jane and Sha Yang (2009), "Quantity-Discount Dependent Consumer Preferences and Competitive Non-linear Pricing," Journal of Marketing Research, forthcoming. |
| Applied Interests: | Pricing, Advertising, Retailing. |
| Courses: | MKT376: International Marketing MKT 312 : Marketing Research |
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Students participate in more than 200 student clubs and honor societies, and enjoy a busy calendar of campus events.
Faculty News
- Conference on “Corporate Social Responsibility and Environmental Sustainability”
- Congratulations to Professor Janet Marler, for publishing “Making Human Resources Strategic By Going To the Net: Reality or Myth?" in the International Journal of Human Resource Management.
- Congratulations to Professor Sanjay Goel, who recently received three major grants or fellowships.
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School of Business
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