University at Albany School of Business

Faculty & Staff Directory

	Name:	Zheyin(Jane) Gu
	Position:	Assistant Professor
	Education:	Ph.D. Marketing, New York University; B.A. Economics, Wuhan University, China
	Email:	zgu@uamail.albany.edu


Academic Subfields:
Empirical IO Modeling, Game Theory.
Research & Publications:
Competitive Marketing Strategies, Consumer Bounded-rationality, Consumer Social Networks .
Applied Interests:
Pricing, Advertising, Retailing.
Courses:
MKT376: International Marketing MKT 312 : Marketing Research