Information Processing, Consumer Search, Advertising Effectiveness, IMC Issues, Gender Differences, Brand Counterfeiting, Cross-Cultural Issues, E-Shopping

Informational and Transformational Responses to Celebrity Endorsements, Lord, Kenneth R. and Sanjay Putrevu (2009), Journal of Current Issues and Research in Advertising, Volume 30, Number 1, (forthcoming).
Consumer Responses toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition, and Gender, Putrevu, Sanjay (2008), Journal of Advertising, Volume 37, Number 2, 61-73.
Cross-Cultural Influences on Cross-Border Vacationing, Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng (2008), Journal of Business Research, Volume 61, Number 3, 183-190 (Lead Article).
Dual Spousal Work Involvement: An Alternative Method to Classify Households/Families Schaninger, Charles M. and Sanjay Putrevu (2006), Academy of Marketing Science Review [Online] 2006 (8) Available: http://www.amsreview.org/articles/schaninger08-2006.pdf
The Effects of Counterfeiting on Consumer Search, Gentry, James W., Sanjay Putrevu, and Clifford J. Shultz II (2006), Journal of Consumer Behavior, Volume 5, Number 3, 245-256.
Exploring the Dimensionality of the Need for Cognition Scale Lord, Kenneth R. and Sanjay Putrevu (2006), Psychology & Marketing, Volume 23, Number 1, 11-34.
Cross-Border Restaurant Patronage: Cultural Determinants of Perception and Satisfaction, Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng (2005), International Journal of Hospitality & Tourism Administration, Volume 6, Number 4, 33-47.
Differences in Readers’ Response Towards Advertising versus Publicity,Putrevu, Sanjay (2005), Psychological Reports, Volume 96 (February), 207-212. Reprinted in A Cross Section of Psychological Research, Editor: Andrea K. Milinki, Pyczak Publishing, Second Edition, 2006, pp. 92-95.
Communicating with the Sexes: Male and Female Response Toward Print Advertisements, Putrevu, Sanjay (2004), Journal of Advertising, Volume 33, Number 3, 51-62.
The Cross-Border Consumer: Investigation of Motivators and Inhibitors in Dining Experiences, Lord, Kenneth R., Sanjay Putrevu, and H.G. Parsa (2004), Journal of Hospitality & Tourism Research, Volume 28, Number 2, 209-229.
Consumer Response to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender, Putrevu, Sanjay, Joni Tan, and Kenneth R. Lord (2004), Journal of Current Issues and Research in Advertising, Volume 26, Number 1, 9-24.
Sex Differences in Processing Advertisements, Putrevu, Sanjay (2004),Psychological Reports, Volume 94 (June), 814-818.
The Influence of Editorial Context on Consumer Response to Print Advertisements, Jun, Sunkyu, Sanjay Putrevu, Yongjin Hyun, and James W. Gentry (2003),Journal of Current Issues and Research in Advertising, Volume 25, Number 2, 1-11 (Lead Article).
A Model of the Antecedents and Consequents of Female Fashion Innovativeness, Muzinich, Natalie, Anthony Pecotich, and Sanjay Putrevu (2003), Journal of Retailing and Consumer Services, Volume 10, Number 5, 297-310.
Processing Internet Communications: A Motivation, Opportunity and Ability Framework, Putrevu, Sanjay and Kenneth R. Lord (2003) Journal of Current Issues and Research in Advertising, Volume 25, Number 1, 45-59.
Cross-Border Shopping Motivations and Segments: An Intercultural Analysis, Lord, Kenneth R., Sanjay Putrevu, Shi Yi Zheng, and Edip Deniz (2002), International Journal of Business and Economics, Volume 2, Number 1, 146-151.