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Business Planning, Operations and Service Management, Supply Chain Management, Use and Implementation of Advanced Computer-Based Technologies, and Information Technology Management
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Crafting Customer Value: The Art and Science
Building Customer Value-oriented Companies: Defining the Correct Business Direction, P. Duchessi, Journal of Management Research, Vol. 3, Fall 2002.
P. Duchessi, C.M. Schaninger, and T. Nowack, “Creating Cluster-specific Purchase Profiles from Point-of-Sale Scanner Data and Geodemographic Clusters: Improving Category Management at a Major U.S. Grocery Chain,” Journal of Consumer Behavior, Vol. 4, No. 2, 2004.
“A Bayesian Belief Network for IT Implementation Decision Support,” E. J. M. Lauria and P. Duchessi, Decision Support Systems, Vol. 43, No, 3, 2006.
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