Zheyin (Jane) Gu
Position: Assistant Professor of Marketing
Ph.D. Marketing, Stern School of Business, New York University
M.A. Economics, The State University of New York, Buffalo
B.A. Economics & B.S. Computer Science (with distinction), Wuhan University, China
Empirical IO Modeling, Game Theory, Behavioral Economics
Retailing, Digital Marketing, Pharmaceutical Marketing
Gu, Zheyin (Jane) and Sha Yang (2010), “Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing,” Journal of Marketing Research, 47 (6), 1100-1113.
Gu, Zheyin (Jane) and Ying Xie, “Facilitating Fit-Revelation in the Competitive Market," Management Science, forthcoming.
BMKT 376: International Marketing
BMKT 312 : Marketing Research
BMKT 411: Marketing Strategies in the Globalized Market Environment
BMKT 522: Marketing Management