Zheyin (Jane) Gu

Position: Assistant Professor of Marketing
Office: (518)442-4933
Email: zgu@uamail.albany.edu

Education
Ph.D. Marketing, Stern School of Business, New York University
M.A. Economics, The State University of New York, Buffalo
B.A. Economics & B.S. Computer Science (with distinction), Wuhan University, China

Academic Subfields
Empirical IO Modeling, Game Theory, Behavioral Economics

Applied Interests
Retailing, Digital Marketing, Pharmaceutical Marketing

Publications
Gu, Zheyin (Jane) and Sha Yang (2010), “Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing,” Journal of Marketing Research, 47 (6), 1100-1113.
Gu, Zheyin (Jane) and Ying Xie, “Facilitating Fit-Revelation in the Competitive Market," Management Science, forthcoming.

Courses
BMKT 376: International Marketing
BMKT 312 : Marketing Research
BMKT 411: Marketing Strategies in the Globalized Market Environment
BMKT 522: Marketing Management