Sanjay Putrevu

Position: Professor
Office: (518) 956-8373
Email: sputrevu (at) albany.edu

Education
M.M.S., Birla Institute of Technology and Science, Pilani, India
Ph.D., University at Buffalo, State University of New York, USA

Academic Subfields
Consumer Behavior, Advertising, Retailing, International Marketing Research Interests & Publications: Information Processing, Consumer Search, Advertising Effectiveness, IMC Issues, Gender Differences, Brand Counterfeiting, Cross-Cultural Issues, E-Shopping.

Publications

Putrevu, Sanjay (2013), “The Influence of Mood and Attribute Framing on Consumer Response Toward Persuasive Arguments,” Journal of Current Issues and Research in Advertising (forthcoming).

Parsa, H.G., Kenneth R. Lord, Sanjay Putrevu, and Gunae Choi (2013), “Corporate Social and Environmental Responsibility in Hospitality: Will Consumers Pay for it?” Journal of Retailing and Consumer Services (forthcoming).

Putrevu, Sanjay and Krist Swimberghek (2013), “The Influence of Religiosity on Consumer
Ethical Judgments and Responses toward Sexual Appeals,” Journal of Business Ethics (forthcoming).

Putrevu, Sanjay, Jean McGuire, Donald S. Siegel, and David M. Smith (2012), “Corporate Social Responsibility, Irresponsibility, and Corruption: Introduction to the Special Section,” Journal of Business Research, Volume 65, Number 11, 1618-1621.

Lord, Kenneth R., Michael O. Mensah, and Sanjay Putrevu (2011), “Border-Area Tourism and International Attractions: Benefit Dimensions and Segments,” Journal of Global Business and Technology, Volume 7, Number 2, 14-23.

Putrevu, Sanjay (2010), “An Examination of Consumer Responses Toward Attribute- and Goal-Framed Messages,” Journal of Advertising, Volume 39, Number 3, 5-24 (Lead Article).

Richard, Marie-Odile, Jean-Charles Chebat, Zhiyong Yang, and Sanjay Putrevu (2010), “A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender,” Journal of Business Research, Volume 63, Number 9-10, 926-934.

Lord, Kenneth R. and Sanjay Putrevu (2009), “Informational and Transformational Responses to Celebrity Endorsements,” Journal of Current Issues and Research in Advertising, Volume 31, Number 1, 1-13 (Lead Article).

Choi, Gunae, H.G. Parsa, Marianna Segala, and Sanjay Putrevu (2009), “Consumers’ Environmental Concerns and Behaviors in the Lodging Industry: A Comparison between Greece and the USA,” Journal of Quality Assurance in Hospitality and Tourism, Volume 10, Number 2, 93-112.

Putrevu, Sanjay (2008), “Consumer Responses toward Sexual and Nonsexual Appeals: The Influence of Involvement, Need for Cognition, and Gender,” Journal of Advertising, Volume 37, Number 2, 57-69. Featured as a noteworthy article in the Economist and on Economist.com.

Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng (2008), “Cross-Cultural Influences on Cross-Border Vacationing,” Journal of Business Research, Volume 61, Number 3, 183-190 (Lead Article).

Schaninger, Charles M. and Sanjay Putrevu (2006), “Dual Spousal Work Involvement: An Alternative Method to Classify Households/Families,” Academy of Marketing Science Review [Online] 2006 (8) Available: http://www.amsreview.org/articles/schaninger08-2006.pdf

Gentry, James W., Sanjay Putrevu, and Clifford J. Shultz II (2006), “The Effects of Counterfeiting on Consumer Search,” Journal of Consumer Behavior, Volume 5, Number 3, 245-256.

Lord, Kenneth R. and Sanjay Putrevu (2006), “Exploring the Dimensionality of the Need for Cognition Scale,” Psychology & Marketing, Volume 23, Number 1, 11-34.

Lord, Kenneth R., Sanjay Putrevu, and Shi Yi Zheng (2005), “Cross-Border Restaurant Patronage: Cultural Determinants of Perception and Satisfaction,” International Journal of Hospitality & Tourism Administration, Volume 6, Number 4, 33-47.

Putrevu, Sanjay (2005), “Differences in Readers’ Response Towards Advertising versus Publicity,” Psychological Reports, Volume 96 (February), 207-212. Reprinted in A Cross Section of Psychological Research, Editor: Andrea K. Milinki, Pyczak Publishing, Second Edition, 2006, pp. 92-95.

Putrevu, Sanjay (2004), “Communicating with the Sexes: Male and Female Response Toward Print Advertisements,” Journal of Advertising, Volume 33, Number 3, 51-62.

Lord, Kenneth R., Sanjay Putrevu, and H.G. Parsa (2004), “The Cross-Border Consumer: Investigation of Motivators and Inhibitors in Dining Experiences,” Journal of Hospitality & Tourism Research, Volume 28, Number 2, 209-229.

Putrevu, Sanjay, Joni Tan, and Kenneth R. Lord (2004), “Consumer Response to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender,” Journal of Current Issues and Research in Advertising, Volume 26, Number 1, 9-24.

Putrevu, Sanjay (2004), “Sex Differences in Processing Advertisements,” Psychological Reports, Volume 94 (June), 814-818.

Jun, Sunkyu, Sanjay Putrevu, Yongjin Hyun, and James W. Gentry (2003), “The Influence of Editorial Context on Consumer Response to Print Advertisements,” Journal of Current Issues and Research in Advertising, Volume 25, Number 2, 1-11 (Lead Article).

Muzinich, Natalie, Anthony Pecotich, and Sanjay Putrevu (2003), “A Model of the Antecedents and Consequents of Female Fashion Innovativeness,” Journal of Retailing and Consumer Services, Volume 10, Number 5, 297-310.

Putrevu, Sanjay and Kenneth R. Lord (2003), “Processing Internet Communications: A Motivation, Opportunity and Ability Framework,” Journal of Current Issues and Research in Advertising, Volume 25, Number 1, 45-59.

Lord, Kenneth R., Sanjay Putrevu, Shi Yi Zheng, and Edip Deniz (2002), “Cross-Border Shopping Motivations and Segments: An Intercultural Analysis,” International Journal of Business and Economics, Volume 2, Number 1, 146-151.

Putrevu, Sanjay (2001), “Exploring the Origins and Information Processing Differences Between Men and Women: Implications for Advertisers,” Academy of Marketing Science Review [Online], 2001 (10), Available: http://www.amsreview.org/articles/putrevu10-2001.pdf Reprinted in the ICFAI Journal of Marketing Management, Volume 2, Number 1 (February, 2003), 47-66.

Putrevu, Sanjay and Kenneth R. Lord (2001), “Search Dimensions, Patterns, and Segment Profiles of Grocery Shoppers,” Journal of Retailing and Consumer Services, Volume 8, Number 3, 127-137.

Lord, Kenneth R. and Sanjay Putrevu (1999), “Consumer Processing of Television Commercials: A Model and Preliminary Test,” American Association of Behavioral and Social Sciences Journal, Volume 2 (Fall), 234-243.

Lord, Kenneth R. and Sanjay Putrevu (1998), “Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats,” Journal of Current Issues and Research in Advertising, Volume 20, Number 2, 1-18 (Lead Article).

Lord, Kenneth R. and Sanjay Putrevu (1998), “Acceptance of Recycling Appeals: The Moderating Role of Perceived Consumer Effectiveness,” Journal of Marketing Management, Volume 14, Number 6, 581-590.

Putrevu, Sanjay and Brian T. Ratchford (1997), “A Model of Search Behavior with an Application to Grocery Shopping,” Journal of Retailing, Volume 73, Number 4, 463-486. Awarded the third place in the 1999 Davidson Best Paper Awards for best contribution towards retail marketing theory.

Lord, Kenneth R., Chung K. Kim, and Sanjay Putrevu (1997), “Communication Strategies to Counter Deceptive Advertising,” Review of Business, Volume 18 (Spring) 24-29.

Putrevu, Sanjay and Kenneth R. Lord (1994), “Comparative and Noncomparative Advertising: Attitudinal Effects Under Cognitive and Affective Involvement Conditions,” Journal of Advertising, Volume 23, Number 2, 77-91.

Lord, Kenneth R. and Sanjay Putrevu (1993), “Advertising and Publicity: An Information Processing Perspective”, Journal of Economic Psychology, Volume 14 (March), 57-84.

Applied Interests
Marketing Research, Advertising, Retailing

Courses
BMKT 522: Marketing Management
BBUS 675: International Business
BMKT 603: Advertising/IMC
BMKT 351: Consumer Behavior