Position: Associate Professor and Chair of Marketing
Ph.D., Northwestern University, 1980
Marketing Management, Industrial Marketing
Executive Education Concerning Industrial Marketing Topics
Research & Publications
Relationship Development Between Businesses, Negotiation, High-tech Industrial marketing
Interaction Episodes as Engines of Relationship Change, Schurr, Paul H., Laurids Hedaa, and Jens Geersbro Journal of Business Research (forthcoming).
Buyer-Seller Relationship Development Episodes:Theories and Methods, Schurr, Paul H. (2007) Journal of Business and Industrial Marketing, Volume 22, Number 3, pp. 151-160.
Information Quality and Online B2B Relationships Schurr, Paul H., InduShobha N. Chengalur-Smith and Harry L. Pazer (2002) Journal of Customer Behavior, Volume 1 (Winter), pp. 377-394.
See recent selected publications here.
BMKT 430Z : Sales Management
BMKT 480Z : Internet Marketing
BMKT 603 : Advanced Internet Marketing and Customer Relationship Management