Ladouceur, Ron

Position: Adjunct Professor
Email: rladouceur@albany.edu
Curriculum Vitae

Education 
MA, Liberal Studies, State University of New York Empire State College

BA, General Studies, State University of New York College at Oneonta

 

Biography
Short Biographical Sketch: In addition to his duties as an adjunct in the School of Business at UAlbany, Ronald Ladouceur is principal and founder at POSTMKTG, a specialized branding, web and digital communications agency located in Schenectady, New York. Founded in 2012, POSTMKTG serves clients across the United States. Prior, Ron was the executive vice president and executive creative director at a large upstate New York advertising agency.

During his 35-year career, Ron has led branding, identity and communications efforts on behalf of many of the region’s most notable businesses and institutions, including the Alliance for Positive Health (AIDS Council), Christian Brothers Academy, Fortitech, FYE, The Lally School of Management at Rensselaer Polytechnic Institute, Living Resources, MVP Health Care, Purchase College, RPI, St Peter’s Health Partners, Troy Industrial Solutions, the University at Albany School of Business, Utility Systems Technologies (UST) and WMHT.

 

 

Other Positions

Principal and Founder, POSTMKTG

 

Recent Publications

Ladouceur, Ronald P. (2008). "Ella Thea Smith and the Lost History of American High School Biology Textbooks." Journal of the History of Biology 41:3, 435-471.

 

Ladouceur, Ronald P. (2008) “All With Theories To Sell: Carleton S. Coon, Bentley Glass, Marston Bates, and the Struggle by Life Scientists in the United States to Construct a Social Mission After World War II.” MA Thesis. Proquest.

 

Ladouceur, Ronald P. (2006). "The Disappearing of Ella Thea Smith." Presented at the All College Conference at Empire State College.

 

Weblog. Textbook History. Ronald P. Ladouceur. (2009 - Present). <http://www.textbookhistory.com>.

 

Webinar. “Get into the Game: How B2B Marketers Can Engage Customers Through Social Applications.” MarketingProfs. January, 2012.

 

Article. “Social Marketing: What Worked and Why in 2010?” BAI Banking Strategies. January, 2011. http://www.bai.org/BANKINGSTRATEGIES/marketing-and-sales/marketing-and-promotion/social-marketing-what-worked-and-why-in-2010

 

Whitepaper. “The Media Logic 2010 Retail Marketing Report: How Facebook is Opening the Eyes of 100 Retailers to the Power of Owned Media Marketing.” Media Logic. November, 2010. http://blog.mlinc.com/social-marketing/2010-retail-marketing-report-data/

 

Whitepaper. “Fear Not! How Financial Service Institutions Can Put the ‘Big 6’ Social Marketing Strategies to Work.” Media Logic. June, 2010. http://blog.mlinc.com/conversation-mining-and-surveys/strategic-social-marketing-for-financial-institutions/

 

Article. “Sailing Past the Social Media Minefields.” ABA Bank Marketing. October, 2010. http://www.amazon.com/Sailing-past-social-media-minefields/dp/B00498CK48

 

Webinar. “Buh-Bye Traditional Data Gathering: Step into the Spotlight with Cooperative Social Media Marketing.” Alterian Social Media Webinar Series. November, 2010.

 

Webinar. “Social Marketing for Financial Service Institutions: Credit Union Edition.” CSCU Webinar Series. November, 2010.

 

Honors and Awards

Alumni of Distinction

2016

State University College of New York at Oneonta

 

30 Friends in 30 Years

2012

Regional Food Bank of Northeastern New York

 

Courses

BMKT 432 - Advertising: An IMC Perspective

BMKT 440 - New Venture/Product Development

BMKT 680 - Selected Topics in Marketing